Geffen Records is an American record label, owned by Universal Music Group, and operated as one third of UMG's Interscope-Geffen-A&M label group. In 2009, it was announced that Geffen Records had signed an agreement with the Holy See to produce an album of marian songs and prayers from Pope Benedict XVI.
Albion Media were employed by Geffen to provide extra online PR and marketing for their release, Alma Mater – Music from the Vatican. After devising an online marketing strategy, Albion Media secured placement on the following sites: SAGA, Retirement Life, Mature Times, Polish Culture.org.uk, Polishculture.co.uk; Polishsite.us; Cooltura.co.uk, Elondyn.co.uk, Dziennikpolski.co.uk. Albion also collaborated with the following cultural institutes in London: Italian Cultural Institute; Spanish Embassy; Irish Cultural Centre and the British Mexican Society.org.uk.