Clients

Often called the ‘Oscars of the Classical Music World’, the Gramophone Awards are the most significant honours bestowed in the classical record industry. Whilst the magazine is based in the UK, it has considerable international reach with the English language version selling strongly in the USA and global editions produced for China, Russia, South Korea and Spain.

Albion Media has handled the PR and online marketing for the Awards for the past five years and continues as the sole agency working on the Gramophone Awards. Albion Media coordinates the UK and international press attendance and generates articles in the national press, TV and radio about the award winners enabling the Awards to maintain their position as the premier classical music awards in the world.

Albion Media has previously worked closely with Gramophone to assist in the online marketing of the Gramophone Awards.  Through our close connections with websites we have collaborated with on past projects, Albion Media ensured that all possible online marketing channels were covered:

• Promotions / Collaborations: ensured that all classical music websites featured information about the awards and collaborated with these sites by offering them exclusive content.

• Social media marketing: improved Gramophone’s Facebook and Twitter pages, making more people aware of them to in turn entice them to become fans of the pages.

• Marketing tools consultation: originated marketing tools for the awards – e.g. a podcast with each artist winner and a short film clip of each artist nominated in the artist of the year category. These tools were used in our online campaign and were placed on numerous sites.