Clients

Rosenblatt Recitals

“One of the jewels of London’s vibrant musical scene.” Classical Source

Presenting the major singers of today and the stars of tomorrow, the Rosenblatt Recitals are London's only world-class concert season of opera and song. Stars such as Juan Diego Flórez, José Cura and Joseph Calleja all gave their first London recitals as part of the Rosenblatt season, making it a series that is known the world over.

Albion Media’s involvement with Rosenblatt Recitals started in 2006 with responsibility for the PR of the series, achievements included the placement of features on the series and its philanthropic founder in music magazines and national newspapers. Recitals are consistently reviewed in the national press and recent features on the series included one celebrating its 10th anniversary in the Financial Times.

In 2008 Albion Media took over the marketing of the series and developed a new website, activities that combined have seen an average 45% increase in ticket sales. In 2009 it was agreed that Albion Media would take complete managerial responsibility for the series, handling all the finances, marketing, website management and PR.

 

Case study:

Albion Media client for:

  • Public relations
  • Concert marketing
  • Website and digital marketing
  • Concert series management

THE BRIEF TO ALBION MEDIA

Albion Media took on the public relations for Rosenblatt Recitals in 2004, and since 2008 has handled all marketing for the series with the aim of increasing awareness of the recitals and growing first-time and repeat ticket sales. In September 2009, the entire management of the series, with the exception of programming and artistic management, was assigned to Albion Media.

APPROACH and ACHIEVEMENTS

Albion Media’s approach, consistently emphasising that the Rosenblatt Recitals are a world-class series, unique in London, has resulted in:

  • Media coverage for both the recitals and Ian Rosenblatt in specialist classical media (e.g. BBC Radio 3 In Tune, BBC Music Magazine, Opera Now) and mainstream media (e.g. Financial Times, Times).
  • A substantial increase in first-time and repeat ticket sales since Albion Media took on the marketing of the series.
  • Refocused marketing of the series which now, in addition to traditional mailings and brochure distribution, puts a cost-effective emphasis on: the series website; email information and other online media (including a presence on video sites such as YouTube); cooperative promotions, for instance with cultural departments of relevant London embassies. Albion Media has succeeded in significantly reducing costs while achieving a greater return on marketing investment.
  • A new website (launched March 2009) offers a members’ area with a substantial archive of information and audio/video clips, thus prompting sign-up for an email newsletter promoting the series.
  • Sponsorship deals with events such as the Gramophone Awards and Royal Philharmonic Society Awards.

An active presence for the Rosenblatt Recitals on social networking sites such as Facebook and Twitter and specialist sites such as Dilettante has also been established and maintained by Albion Media.