Often called the ‘Oscars of the Classical Music World’, the Gramophone Awards are the most significant honours bestowed in the classical record industry. Although the magazine is based in the UK, it has considerable international reach with the English language version selling strongly in the USA and global editions produced for China, Russia, South Korea and Spain.
Albion Media has represented the Gramophone Awards for the past seven years securing coverage in a wide range of UK and international media for all the Award winners and Gramophone magazine. During this time media coverage for the Awards has increased and broadened considerably and regularly includes significant coverage across a range of mainstream platforms including broadsheet news pages, international news agencies, BBC Radio and TV and Classic FM. As well as handling all the media logistics associated with such an event – from photocalls to live news on social media and from guest lists to advising on presentation – Albion Media helps coordinate press and social media among all stakeholders. In 2014 the social media campaign resulted in #GramoAwards trending in the top 10 on Twitter.