Clients

BBC Radio 3’s New Generation Artists scheme was launched in 1999 and provides a unique and wide-ranging programme of opportunities and experiences to artists on the brink of international careers which they would not get anywhere else. BBC Radio 3 offers these young artists such platforms as performances at the BBC Proms and BBC Radio 3 Lunchtime concerts at the Wigmore Hall and elsewhere, as well as performance opportunities at some of the UK’s leading festivals; recorded and broadcast concerts and studio sessions with BBC orchestras; support for recording projects, new commissions and collaborations.

The scheme has proved to be prescient in choosing the stars of the future who include such artists as Lisa Batiashvili, The Belcea Quartet, Natalie Clein, Colin Currie, Janine Jansen, Andrew Kennedy, Jonathan Lemalu, the Leopold String Trio, Paul Lewis, Christopher Maltman, Steven Osborne and Simon Trpceski.

Albion Media was employed to promote the Scheme’s 10th anniversary which included numerous special events throughout the year, including three days of concerts at Cadogan Hall over the 2009 August bank holiday.

Case study:

Albion Media client for:

• Public relations

THE BRIEF TO ALBION MEDIA
Albion Media was retained early in autumn 2008 to generate media coverage for the scheme’s 10th anniversary year. The climax of the celebrations was a weekend of BBC Proms Chamber concerts over August Bank Holiday 2009. Over three days and 12 concerts, appearances were made by no less than 50 current and past members of the scheme.

APPROACH and ACHIEVEMENTS
Over the 12 months preceding the Proms weekend, Albion Media achieved extensive coverage for the BBC New Generation Artists Scheme and for specific artists across the specialist classical media and mainstream print, broadcast and online media.

In addition to features in magazines like Gramophone, Classic FM magazine and the BBC Music Magazine, substantial advance coverage for the Proms weekend was also achieved in The Times (a double-page feature), The Daily Telegraph, Time Out, both BBC Radio 4 (including Woman’s Hour) and BBC Radio 3. Online coverage included the Reuters network and interviews with artists on Bloomberg and a popular website for teenagers. The weekend of concerts was also reviewed in all key media such as the national newspapers.

Initiatives by Albion Media resulted in the participation of several BBC Radio 3 New Generation Artists in the Deloitte Ignite festival at the Royal Opera House in September 2009, and in soprano Elizabeth Watts’ co-hosting of the 2009 Gramophone Awards ceremony in October.