
Launched in May 2011, ArkivMusic.eu is set to become the largest specialist classical music retailer in Europe, offering an unrivalled range of classical titles on CD, DVD, SACD, and Blu-ray Disc. The online shop delivers to 49 European countries via a six language website (English, Dutch, French, German, Spanish and Italian) that will also accept six different currencies.
ArkivMusic.eu is headed up by Theo Lap, a well-known figure in the music industry who has many years of experience in the classical music retail business. ArkivMusic.eu is the European version of ArkivMusic.com, ‘The Source for Classical Music’, the leading online specialist classical music retailer in North America.
ArkivMusic.eu was launched initially in the Benelux region, then the rest of Europe later in 2011. Albion Media worked with ArkivMusic.eu on their marketing and promotion, which included bespoke partnership programmes with orchestras, music festivals and classical magazines. Albion Media’s role in this project covered online and print marketing activities ranging from advertising to creating and running social media pages as well as PR services in the key European countries.